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Benefits of the "Faces In..." Physician Desk Calendar are: Exposure to the message/product: Trade ads can only get your message across for a short time. When the magazine or journal is thrown away, so is your messaging opportunity. Desk calendars provide a messaging opportunity every time the physician sits at their desk. Meets PHRMA regulations on what is acceptable to provide to physicians. Consistency: Your message comes through every month to the recipient - we understand your therapeutic category and enjoy the history of that category. Legends deserve more respect and attention: As we all age we tend to have more respect for the elders of our profession. Physicians know the pioneers of their therapeutic category. Nostalgia: The cover and monthly contents are a refresher course on the history of the recipient's therapeutic category. Durability of Message: Calendars are used for a full year, 365 days. And the poster is ideal for mounting. Artistically and Creatively Unique: Each cover poster attractively depicts the pioneers in the recipient's therapeutic category. Many physicians have had the cover framed and hung in their office. Rarely do calendars generate much interest from the detail reps and their physicians, however the "Faces In..." Desk Calendar is the exception. |
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